There’s been a lot of buzz around the Brazilian public service campaign “Pee in the Shower” (or Xixi no Banho). As far as I can tell, the campaign was created by Saatchi & Saatchi and features both TV and web. (It was featured on FWA as Site of the Day over a month ago.) The idea is that if you pee while in the shower, as opposed to finishing your shower and using the toilet like normal, the average household can save 4,380 liters (that’s 1,157 gallons for us US folk). Saving water saves the rain forest. Sounds like a good plan, and the ads have gone viral (you’ve probably seen them online somewhere by now, right?) And it makes a very valid point – as soon as I get in the shower with the water running, I get that urge. But still, there’s a lot of negative feedback.